Privacy Policy

Last Updated: 20/5/2026

Introduction

This Privacy Policy explains how Cheong Fatt Tze Hotels & Residences and its related properties (“we,” “our,” or “us”) collect, use, disclose, and protect your personal information when you visit our websites, make a reservation, stay at our properties, or otherwise interact with our services.

This policy applies to all properties and brands operated under Cheong Fatt Tze Hotels & Residences, including but not limited to:

• Hotel Cheong Fatt Tze – The Blue Mansion
• The Qing Suites
• The Townhouses
• Any associated group websites or booking platforms

By using our websites or services, you agree to the terms of this Privacy Policy.

Information We Collect

2.1 Information You Provide Directly

When making a booking, inquiry, or interacting with us, we may collect:

• Full name
• Email address
• Phone number
• Billing address
• Nationality
• Identification or passport details where required by law
• Payment details
• Stay preferences and special requests
• Loyalty or membership information
• Marketing preferences

2.2 Information Collected Automatically

When you use our websites or booking engine, we may automatically collect:

• IP address
• Browser type and device information
• Website usage data
• Cookies and tracking technologies
• Booking engine interaction data
• Referral source information

2.3 Information from Third Parties

We may receive information from:

• Online travel agencies (OTAs)
• Booking partners
• Payment providers
• Marketing platforms
• Social media platforms
• CRM and booking engine providers

How We Use Your Information

We use personal information for purposes including:

• Processing reservations and payments
• Providing hotel services
• Communicating booking confirmations and stay information
• Customer support and guest relations
• Managing check-in and legal compliance
• Sending marketing communications and promotional offers
• Improving our websites and guest experience
• Personalizing offers and recommendations
• Fraud prevention and security monitoring
• Internal analytics and reporting

Marketing Communications

With your consent where required, we may send:

• Promotional offers
• Newsletters
• Property updates
• Special packages and experiences
• Loyalty or member-only offers

You may unsubscribe from marketing communications at any time by using the unsubscribe link in emails or contacting us directly.

Sharing of Information

We may share personal information with trusted third parties where necessary, including:

• Booking engine providers
• Property management systems
• Payment gateways and processors
• CRM and email marketing providers
• IT and hosting providers
• Government authorities where legally required
• Service providers assisting with hotel operations

We do not sell personal information to third parties.

Payment Information

Payments may be processed through third-party secure payment gateways. We do not store complete payment card details on our own servers unless explicitly stated.

All payment transactions are encrypted using industry-standard security protocols.

Cookies and Tracking Technologies

Our websites may use cookies and similar technologies to:

• Improve website functionality
• Analyze traffic and usage
• Remember user preferences
• Personalize content and offers
• Measure advertising effectiveness

You may adjust your browser settings to disable cookies, although some website functionality may be affected.

Data Retention

We retain personal information only for as long as necessary to:

• Fulfill booking and operational purposes
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements

Retention periods may vary depending on the type of information and applicable laws.

Security of Information

We implement reasonable technical and organizational measures to protect personal information against:

• Unauthorized access
• Loss or theft
• Misuse
• Alteration
• Disclosure

However, no internet transmission or storage system can be guaranteed to be completely secure.

International Data Transfers

Some of our service providers may process information outside Malaysia. By using our services, you acknowledge that your information may be transferred and processed internationally where appropriate safeguards are in place.

Your Rights

Subject to applicable laws, you may have the right to:

• Access your personal information
• Request correction of inaccurate information
• Withdraw consent for marketing
• Request deletion where legally permissible
• Request restriction of processing
• Object to certain uses of data

To exercise any of these rights, please contact us using the details below.

Third-Party Links

Our websites may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

Children’s Privacy

Our services are not directed toward children without parental supervision. We do not knowingly collect personal information from children except where required for reservation purposes.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on our websites with the revised effective date.

Contact Information

For questions or requests regarding this Privacy Policy or your personal information, please contact:

Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of Malaysia.